A DESIRE FOR EXCLUSIVITY
Destinations that offer local character and sense of place, combined with authentic, immersive, and transformative experiences are growing in demand. Carbon-copy resorts have given way to the desire for locally-inspired guest experiences that celebrate the uniqueness of a destination with flare. Luxury travelers want experiences that align with their interests, needs, values, and aspirational selves. In fact 65% of travelers consider it important to have experiences that are not accessible to everyone. Today’s luxury travelers covet resorts that are distinctive to their destinations and offer the opportunity to explore and engage with the locale, its neighborhoods, and the people within it.
The very definition of luxury is changing. It is much more about the luxury of experience, rather than just thread count. It’s no longer only about having the top suite in a resort, flying first-class or dining at a Michelin-starred restaurant. It is increasingly about privacy, exclusivity, and personalization.
